Innovation That Delivers. Strategy That Scales.
PetSpark was founded to solve a critical gap in the pet food industry
The disconnect between great ideas and real-world execution. We help mid-size pet food companies align R&D with business goals, build better pipelines, and launch products that actually grow the business.
With decades of experience leading product innovation at Mars and BARK, Laura Moran created the PetSpark Navigator framework to turn complexity into clarity and turn talented teams into confident growth engines.
We believe innovation should be strategic, empowering, and outcome-driven. That’s why our approach blends practical tools, cross-functional alignment, and coaching to make sure your best ideas don’t just survive—they scale.
Laura Moran
Founder & CEO, PetSpark
Laura led global innovation at Mars, managing a $6B portfolio that included PEDIGREE, IAMS, and the creation of TEMPTATIONS. Later, as VP of Product Development at BARK, she launched over 150 products, built teams from scratch, and improved margins—all while staying laser-focused on strategic clarity and execution speed.
Now, she brings that experience to clients through PetSpark—helping CEOs and technical teams unlock their full potential with systems that work in the real world.
Laura Moran
Founder & CEO, PetSpark
“I created PetSpark to empower product leaders to do their best work and to help companies stop wasting time on ideas that won’t scale.”
