PetSpark Navigator Programs
From diagnostics to coaching and strategic advising, PetSpark delivers the clarity and alignment your team needs to launch smarter and grow faster.
Each program is designed to solve a specific challenge — whether it's misaligned innovation, stalled product ideas, or under-leveraged technical talent. We don’t just help you build better products. We help you build the internal capability to keep doing it long after we’re gone.
Explore the programs below to see how we can work together.
SparkScan
See clearly before you build.
SparkScan is our diagnostic phase. Through interviews and a structured audit, we uncover gaps, risks, and opportunities across your innovation process.
What it includes:
5–7 stakeholder interviews
Innovation audit across Desirability, Viability, Feasibility (DVF)
Identify gaps between strategic goals and execution
Summary report with 3–5 project opportunities
Best for:
Teams launching new products, refreshing strategy, or experiencing misalignment between R&D and business goals.
SparkSprint
Turn insight into action in one powerful day.
SparkSprint is our hands-on, high-impact workshop that applies the DVF framework to your most promising product ideas.
What it includes:
1-day workshop with your cross-functional team
Real-time DVF analysis on up to 5 projects
Prioritization and next-step framing
SparkNavigator playbook + templates
Best for:
Companies looking to de-risk product ideas, align internal teams, and accelerate execution.
SparkAlign
Coaching that transforms technical talent into business leaders.
SparkAlign supports your team post-workshop through structured 1:1 and peer coaching to embed the mindset and tools needed for long-term success.
What it includes:
Monthly virtual coaching (4-month minimum)
Micro-tools and guided conversation topics
Strategic alignment and execution support
Cross-functional trust-building
Best for:
Teams ready to build internal leadership and move from insight to execution with consistency.
SparkAdvise
High-level guidance from someone who’s built innovation inside global pet brands.
SparkAdvise gives you executive-level support to navigate complexity, scale innovation, and make confident strategic decisions.
What it includes:
Monthly advisory retainer or annual board participation
Strategy calls, document reviews, and ad-hoc guidance
Support with launches, pivots, and leadership decisions
On-demand insights from a proven operator
Best for:
CEOs, heads of R&D, and product leaders looking for long-term, strategic partnership.
