Strategic Support That Scales
Strategic support for pet food brands that want to move faster, build smarter, and grow stronger.
Whether you're launching a new product, developing leadership within your technical team, or seeking high-level strategic support, PetSpark provides the tools, structure, and insight to help you succeed.
Innovation & Product Development
Create what matters. Launch with confidence.
We help teams align product innovation with business strategy so you stop wasting time on ideas that won’t scale.
What’s included:
SparkScan diagnostic & stakeholder interviews
SparkSprint DVF innovation workshops
Playbooks, templates, and decision tools
Opportunity framing and prioritization
Building Technical Business Leaders
Your team has the talent. We help them lead.
Through coaching and practical tools, we help technical experts grow into confident, strategic decision-makers.
What’s included:
SparkAlign 1:1 and peer coaching
Leadership micro-tools and check-ins
Communication and influence frameworks
Cross-functional alignment support
Expert Advising
A strategic partner when you need it most.
Get high-level guidance from someone who’s led innovation inside global brands, and knows how to get results.
What’s included:
Monthly advising retainer
Executive mentoring and strategy reviews
On-demand input and document feedback
Annual board participation available
Every Spark program is built to do one thing: help your team make smarter decisions, faster. These aren’t one-size-fits-all workshops. They’re focused, actionable, and designed to leave your people better equipped than when we started. If you want strategy that sticks and results that last, start here.Explore the programs below to see how we can work together.
SparkScan
See clearly before you build.
SparkScan is our diagnostic phase. Through interviews and a structured audit, we uncover gaps, risks, and opportunities across your innovation process.
What it includes:
5–7 stakeholder interviews
Innovation audit across Desirability, Viability, Feasibility (DVF)
Identify gaps between strategic goals and execution
Summary report with 3–5 project opportunities
Best for:
Teams launching new products, refreshing strategy, or experiencing misalignment between R&D and business goals.
SparkSprint
Turn insight into action in one powerful day.
SparkSprint is our hands-on, high-impact workshop that applies the DVF framework to your most promising product ideas.
What it includes:
1-day workshop with your cross-functional team
Real-time DVF analysis on up to 5 projects
Prioritization and next-step framing
SparkNavigator playbook + templates
Best for:
Companies looking to de-risk product ideas, align internal teams, and accelerate execution.
SparkAlign
Coaching that transforms technical talent into business leaders.
SparkAlign supports your team post-workshop through structured 1:1 and peer coaching to embed the mindset and tools needed for long-term success.
What it includes:
Monthly virtual coaching (4-month minimum)
Micro-tools and guided conversation topics
Strategic alignment and execution support
Cross-functional trust-building
Best for:
Teams ready to build internal leadership and move from insight to execution with consistency.
SparkAdvise
High-level guidance from someone who’s built innovation inside global pet brands.
SparkAdvise gives you executive-level support to navigate complexity, scale innovation, and make confident strategic decisions.
What it includes:
Monthly advisory retainer or annual board participation
Strategy calls, document reviews, and ad-hoc guidance
Support with launches, pivots, and leadership decisions
On-demand insights from a proven operator
Best for:
CEOs, heads of R&D, and product leaders looking for long-term, strategic partnership.
