Smarter Product Innovation. Stronger Pet Food Brands.
Helping scientists lead with clarity, confidence, and commercial insight.
We’re here to help you thrive
PetSpark exists to turn science into strategy and ideas into impact. Our approach helps scientists gain business fluency, leaders build cross-functional influence, and teams drive innovation with purpose. Learn how your team can think commercially and act with confidence. Built on decades of leadership experience at Mars and BARK, PetSpark Navigator gives your team the tools to innovate with confidence and speed.
We Help Scientists Become Strategic Leaders
We help scientists think commercially, speak the language of the business, and lead with confidence across teams. Our tools and programs build the mindset and skills needed to influence, not just execute.
How PetSpark Helps You Build Capability
We don’t just advise teams we build them.
PetSpark helps scientists grow into confident, strategic leaders through practical learning, structured tools, and meaningful connection.
SparkCore™ Learning
Self-paced content that teaches scientists to think commercially
Real-World Integration
Self-paced content that teaches scientists to think commercially
Reflective Leadership Tools
Designed to shift mindset and support growth
Supportive Community
A space for visibility, connection, and confidence
PetSpark is organized into three core areas that support growth from learning to leadership to high-impact strategic work.
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Foundational learning for scientists ready to think commercially and lead with confidence.
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Leadership development and community for women scientists and emerging technical leaders.
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Select advisory support and custom engagements built on the SparkCore™ systems.
We turn complexity into clarity. With proven tools and deep industry experience, PetSpark helps teams align, move faster, and launch smarter.
Our Work
From global brands to private labels, Laura has led innovation teams that brought over 500 products to market — each grounded in strategy, consumer insight, and execution
Inventor of TEMPTATIONS™ Cat Treats
One of the most successful products in pet food history, TEMPTATIONS™ was developed under Laura’s leadership and remains a category-defining brand.
Leadership Roles at Mars and BARK
At Mars, Laura directed strategy for a $6B portfolio including PEDIGREE and IAMS. At BARK, she built product teams from scratch and launched over 150 SKUs, proving agility and scale can go hand-in-hand
Built PetSpark Navigator from the ground up
A proven system used by mid-size pet food companies to align teams, de-risk product ideas, and accelerate execution.
